Changing the Landscape of Perinatal Loss: Creating a Standard of Care

Pregnancy and infant loss is one of the most devastating experiences a family can face. Yet, in many healthcare settings, bereaved families are met with inconsistent support, unprepared professionals, and an overwhelming sense of isolation. At Evelyn James & Company, we are working to transform the field of perinatal loss care, creating a gold standard of care that ensures families receive compassionate, informed, and consistent support during their darkest hours.

Despite increased awareness of pregnancy and infant loss, there is still a significant gap in the training provided to professionals who care for bereaved families. Many doulas, nurses, and healthcare providers enter these moments unprepared, leaving families feeling unsupported and misunderstood.

Studies show that families who receive intentional, grief-informed care during their loss have improved emotional outcomes, fewer instances of traumatic grief, and a better ability to integrate their loss into their lives. However, the absence of standardized training leaves many families without this crucial care.

So what are we missing?

  • Consistent Training: Bereavement care often varies widely between providers and hospitals.

  • Empathy and Understanding: Many professionals struggle to find the right words or actions to support families in grief.

  • Resources for Families: Families are often left without clear guidance on their options, from memory-making to long-term support.

At Evelyn James & Company, we are leading the charge to make grief-informed care a universal standard. Our programs, tools, and partnerships are designed to equip professionals with the skills and confidence they need to provide exceptional support.

We do this by providing services and trainings that support the support.

  1. Training Professionals Through Comprehensive Education
    Our Pregnancy Loss Education Training offers a deep dive into the emotional, physical, and cultural aspects of bereavement care. Participants gain actionable skills, including communication strategies, memory-making guidance, and advocacy tools for hospital settings.

  2. Introducing Membership-Based Hospital Support
    Our hospital membership program ensures that bereavement support is accessible 24/7. With a trained bereavement doula network and comprehensive resources, hospitals can provide consistent care without overburdening their staff.

  3. Providing Tools for Families
    Families need options to navigate their grief in meaningful ways. From script kits to memory-making checklists and creative outlets like coloring books, we offer resources that empower families to honor their journey.

  4. Advocating for Policy Change
    We collaborate with hospitals, healthcare organizations, and policymakers to ensure bereavement care becomes a recognized and required standard in perinatal and maternity care

By establishing a standard of care, we’re not just improving the lives of grieving families—we’re also supporting professionals. When doulas, nurses, and healthcare providers are equipped with the right tools and training, they can approach loss with confidence and compassion. This shift reduces burnout and ensures that every family receives the dignity and care they deserve.

Whether you’re a doula, nurse, hospital administrator, or simply someone passionate about improving care, there’s a role for you in this transformation.

  • Enroll in our Pregnancy Loss Education Training.

  • Advocate for bereavement training in your workplace.

  • Partner with Evelyn James & Company through our hospital membership program.

Changing the field of perinatal loss isn’t just about improving outcomes—it’s about creating a culture of empathy and understanding. At Evelyn James & Company, we believe that every family deserves to feel supported, every professional deserves to feel prepared, and every hospital deserves to be equipped for this important work. Together, we can build a world where no one faces loss alone.

For more information on our programs and resources, visit Evelyn James & Company today!

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The Silent Struggle – Unmasking the Realities of Perinatal Loss

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Importance of Deep, Soulful  Rest During Winter Months after Pregnancy Loss.